Closing the Gap of the Managed Services Expert
The cloud has brought about a new era for selling IT services, and it asks a lot of providers. Say it with me: caveat venditor. Okay, I don’t speak Latin either, but it means “let the seller beware.” Gone are the days of caveat emptor—“let the buyer beware”—when decision makers lacked access to information and feared being swindled by the likes of a used car salesman. Now your customers have every opportunity to learn exactly what to ask: quality in cloud services.
The cloud conversation is too important for customers to be intimidated by, and it’s your job as an expert MSP to provide education to guide them to an informed decision. And they’ll smell your bullsh—I mean, your baloney—if you’re falling short of meeting their needs and expectations during their sales journey.