Bits & Bytes

Google Migrations: Go With the EDU Expert

12/29/2016
Spencer Czapiewski
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This is the second installment of our marketing essentials recap for the modern MSP, looking at the final three of six articles by Saher Ghattas from ModernMSP.com. Read our first post here.

In our last post, we looked a lot at the marketing organization in terms of specialties and alignment with sales. We were pretty focused on the people aspects of the modern marketer; today’s post will shift more to process.

While students and faculty are at home, it’s a good time for system upgrades that will enhance collaboration, access, and security. Many colleges, universities, and school systems are planning winter break migrations to move or consolidate tenants and even adopt new collaboration platforms.

If you’re using Google Workspace, MigrationWiz is the tool you need for migrating a wide variety of workloads: Mailboxes, documents, archives, and even collaboration platforms. You can take advantage of low education pricing to move from one Google instance to another, or from Google Workspace to Microsoft Teams. MigrationWiz handles all these workloads:

  • Gmail and Vault, including inbox, folders/labels, email, muted emails, contacts, calendars, and calendar notifications.
  • Drive, including files, folders, permissions, document history, comments, and more.
  • Shared Drives, including documents, permissions, versions, and metadata.

Great education pricing is one thing, but when you’re planning a migration, you should never skimp on experience, capabilities, and security. That’s why BitTitan has been the choice of educational institutions for more than 13 years.

Experienced experts are here to help

BitTitan has migrated thousands of students, faculty, and staff at hundreds of educational institutions all around the globe. While MigrationWiz is known for being intuitive and easy to use, you never have to go it alone, especially if your project is more complex. Our world-class Customer Success team are dedicated migration experts who can help you plan your project.

In fact, now is the perfect time to call so we can connect you with team members who have extensive experience in educational environments – including implementing complex Google Workspace migrations.

Fast, easy, and flexible

Educational institutions choose MigrationWiz because it’s fully automated and 100% SaaS. In fact, if you were expecting to sprint around campus in order to complete your migration, you may have to get your exercise some other way. With MigrationWiz you simply initiate your migration from one centralized dashboard, then use DeploymentPro – which is included – to automate Outlook configuration.

Don’t be fooled, though. Easy doesn’t mean basic. MigrationWiz is highly customizable with advanced options that give you full control over your migration. You’re always in charge of timing, testing, setup, and execution. You can also use project sharing to involve team members across departments for greater visibility and collaboration throughout the migration.

Top security with Azure datacenters

Security is top priority for every migration project, especially in educational settings. You’re responsible for protecting personal information from students and faculty, as well as proprietary documents and research. You must be able to ensure every bit of data is safe throughout the migration process. With MigrationWiz you get the extra security of Azure datacenters. And, your data is always encrypted and never stored.

With BitTitan by your side, you can get a lot done over winter break. So when faculty, staff, and students return, they might not even notice because they’ll be able to get started with the new semester without any disruptions.

Now’s the time to plan your migration

If you’re ready to implement a migration, there’s still time to put a plan in place. Contact us today to find out about education pricing for MigrationWiz and to learn how we can help make your migration a success.

Part 4: Taking Action on Leads

Read Part 4 in full here.

An inbound marketing strategy will help you attract and educate customers on their journey from inquiry to sale. Use the following steps to get leads through your inbound marketing funnel:

 

 

  • Plan your strategy—from goals and budget to tactics and content.

 

 

  • Create content, including an SEO-optimized website.

 

 

  • Distribute your message through various channels like email, social media, and advertising.

 

 

  • Capture and then analyze leads through segmentation and tracking lead sources.

 

 

  • Cultivate leads throughout their journey.

 

 

  • Convert propsects to customers.

 

 

 

Part 5: Deciding on the Right System

Read Part 5 in full here.

A well-oiled Customer Relationship Management (CRM) system can save your marketing team money by increasing efficiency. But it’s not just about finding the right tool. There is a more crucial message here: “Poor sales and marketing alignment makes it too easy for leads to be lost or marked as dead.”

This is where process is key—not just developing the process, but communicating it well. A successful bridge between marketing and sales ensures more leads are qualified and handed off without your business missing out on any opportunities.

Part 6: Creating Useful Content

Read Part 6 in full here.

Good content strategy goes beyond creating lots of content. In fact, it’s better to have fewer, targeted pieces than a massive library of information. It’s not entirely about readability or relevance, either; you need to be sure the right people are accessing the right content and hearing the messages meant for them.

When it comes to promotion strategy, you don’t always need to focus on paid efforts. There are plenty of ways to get creative and increase the reach and readership of your content without paid promotions. Sometimes this means exploring multiple channels and thinking creatively about how to recycle the same message in various formats and outlets.

 

What next?

In lockstep with a modern sales and marketing strategy, you’ll want to optimize your cost of customer acquisition. This is crucial for building recurring revenue for your business. Learn more about that here.

If you missed our recap of Saher’s first three articles, check it out now

Related Posts

  • MigrationWiz – Workloads Datasheet
    Accessible anytime from anywhere, MigrationWiz provides a single, centralized interface to streamline everything from simple mailbox moves to complex enterprise-scale migration projects that include all your workloads.

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