You’ve heard it over and over: Monthly Recurring Revenue (MRR) is the ultimate goal. The holy grail. The most important business model holding the attention of everyone in the channel.
The truth is, MRR isn’t the whole story. But why should you care and how do you integrate fee-based projects with MRR? In a new white paper from BitTitan, we dive into how MRR really works, why it’s perceived as so important, and why it’s just one piece of the revenue puzzle.