Bits & Bytes

Google Migrations: Go With the EDU Expert

Spencer Czapiewski

In a recent article, cloud and tech guru Todd Hussey explained the importance of understanding the Cost of Customer Acquisition (COC) when growing your IT services business in the next era of the cloud.

As cloud adoption rises, more and more providers have set their sights on a recurring revenue model. The “profitability” discussion around the cloud emphasizes the value of managed services over one-off projects. This naturally evokes a rally around retention efforts and maximizing customer lifetime value; but there’s a danger in too narrow a focus on your existing customer base.

While students and faculty are at home, it’s a good time for system upgrades that will enhance collaboration, access, and security. Many colleges, universities, and school systems are planning winter break migrations to move or consolidate tenants and even adopt new collaboration platforms.

If you’re using Google Workspace, MigrationWiz is the tool you need for migrating a wide variety of workloads: Mailboxes, documents, archives, and even collaboration platforms. You can take advantage of low education pricing to move from one Google instance to another, or from Google Workspace to Microsoft Teams. MigrationWiz handles all these workloads:

  • Gmail and Vault, including inbox, folders/labels, email, muted emails, contacts, calendars, and calendar notifications.
  • Drive, including files, folders, permissions, document history, comments, and more.
  • Shared Drives, including documents, permissions, versions, and metadata.

Great education pricing is one thing, but when you’re planning a migration, you should never skimp on experience, capabilities, and security. That’s why BitTitan has been the choice of educational institutions for more than 13 years.

Experienced experts are here to help

BitTitan has migrated thousands of students, faculty, and staff at hundreds of educational institutions all around the globe. While MigrationWiz is known for being intuitive and easy to use, you never have to go it alone, especially if your project is more complex. Our world-class Customer Success team are dedicated migration experts who can help you plan your project.

In fact, now is the perfect time to call so we can connect you with team members who have extensive experience in educational environments – including implementing complex Google Workspace migrations.

Fast, easy, and flexible

Educational institutions choose MigrationWiz because it’s fully automated and 100% SaaS. In fact, if you were expecting to sprint around campus in order to complete your migration, you may have to get your exercise some other way. With MigrationWiz you simply initiate your migration from one centralized dashboard, then use DeploymentPro – which is included – to automate Outlook configuration.

Don’t be fooled, though. Easy doesn’t mean basic. MigrationWiz is highly customizable with advanced options that give you full control over your migration. You’re always in charge of timing, testing, setup, and execution. You can also use project sharing to involve team members across departments for greater visibility and collaboration throughout the migration.

Top security with Azure datacenters

Security is top priority for every migration project, especially in educational settings. You’re responsible for protecting personal information from students and faculty, as well as proprietary documents and research. You must be able to ensure every bit of data is safe throughout the migration process. With MigrationWiz you get the extra security of Azure datacenters. And, your data is always encrypted and never stored.

With BitTitan by your side, you can get a lot done over winter break. So when faculty, staff, and students return, they might not even notice because they’ll be able to get started with the new semester without any disruptions.

Now’s the time to plan your migration

If you’re ready to implement a migration, there’s still time to put a plan in place. Contact us today to find out about education pricing for MigrationWiz and to learn how we can help make your migration a success.

Many services providers overlook the importance—or as Todd explains, necessity—of acquiring new customers to remain profitable.

In the not-too-distant future, IT pros will need to rethink their business just to survive—let alone to become a Modern MSP.

growth recurring revenue

It starts with a shift in measuring success as defined by profitability. Todd explains:

“There are two kinds of profitability to consider: gross profit and net profit. Gross profit is simply the amount of money generated by your managed service fees after subtracting the cost of service delivery. Over the years, IT service providers (Modern MSPs didn’t exist years ago) have spent a ton of time and effort maximizing their gross margins by wringing as much cost out of service delivery as possible. However, many make a big mistake: they believe that by maximizing their gross margins, they have maximized their profitability. The problem is that gross margin improvement is only half the battle.”

It makes sense that many IT shops are stuck thinking about profits in terms of margins. Prior to the cloud, margins have been the areas in which businesses capitalized on revenue with one-time projects and services—especially for smaller companies without packaged IP.

Now we’re moving into an era where our historic model no longer sustains growth, and being “profitable” in the cloud relies on growing your business with new customers as much as establishing recurring revenue from managed services within your existing base.

Back to profitability and the other half of the battle. Todd continues:

“Net profits: the amount of money left over after you subtract all of your operating expenses from gross profit. Operating expenses include sales, marketing and administrative expenses and must be funded by gross margin dollars. Generating a high gross profit only to give it back with high operating expenses is an exercise in futility. If your business produces high gross margins but you are still unable to realize healthy net margins then you are probably suffering from a high cost of customer acquisition.”


The fix? Time to modernize sales and marketing (or as some have called it: “smarketing”).

A comprehensive and successful acquisition strategy requires a certain harmony between sales and marketing, specifically around a solid approach to lead generation. You have to consider cost per lead, lead conversion rates, and strategic pipeline management, the whole of which is “not a natural or intuitive process for most entrepreneurs who are cut from a technical bolt of cloth.”

Although new customers are many times more expensive to acquire than maintaining an existing clientele, a paradigm shift in your business model just isn’t possible without addressing your acquisition strategy—including a deeper understanding of the COC.

There’s much more to learn and consider, including how to formulate the Cost of Customer Acquisition and the building blocks of a comprehensive go-to-market strategy for a modern managed services business. Do yourself a favor and read Todd’s full article on

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