When it comes to the cloud, consumers are now expecting results when making decisions about specific products and services—loyalty has become a thing of past. So what does this mean for managed service providers? It means it’s time to develop customer trust.
According to Alakh Verma of SmartData Collective, MSPs can focus on three keys to driving business and deepen trust: transparency, confidentiality and expertise.
- Be transparent by leading with honesty and remembering it’s okay if a timeline can’t be met, it’s just important to relay the information immediately to the customer.
- Guarantee confidentiality and security by offering products or services that ensure a client can remain competitive.
- Demonstrate your knowledge by exhibiting “expertise in various cloud platforms to address business challenges of customers undergoing business transformations.”
MSPs who are able to dial-in and grow trust are able to offer specialized products, build rapport, and maintain customer relationships, all while continuing to build toward profitability.
Read Verma's article for the full breakdown.