If you’re like most IT Solutions Providers, you’ve been reading and hearing about the variations of cloud business models. They include the Managed Services Provider, Cloud Solutions Provider, Cloud Services Broker, and my most recent favorite: Modern MSP. No matter which title you give your cloud business, any of these can bridge the gap between the hundreds of cloud services available and the dozens of customer segments who need them. So now you’re ready to get started building your business…right? Well, before you start putting that sales presentation together, you might want to have a clear MSP strategy.

ESG Research Results: 2020 Managed Services Landscape
With business models transforming, MSPs must adapt to stay viable. That's why they’re placing strategic bets on outsourced services, security, and software more than ever before. According to Enterprise Strategy Group (ESG), “MSPs now have strong vendor preferences...