What does it take to be a Modern MSP? Other than being a wealth of tech industry knowledge, ingenuity, and a whole lot of patience; it's about being at the forefront of what's next. There needs to be a huge emphasis on the "Modern". That's what this handy infographic helps identify for us. Let's delve a little deeper into what makes these aspects essential.
Focus on the Cloud
Look, the cloud is inescapable. Even if your customers aren't sure why the cloud is so important, they likely know that it's something that they need at this point. That's why it's your job to educate them on how it can increase their productivity and visibility.
Sell Smarter with Data
Businesses will always value the almighty ROI. But they also don't want to spend money if they don't have to. So when you're proposing new services or solutions that you know will help their business, make sure you're prepared to come in and back it up with data. Be prepared to answer their questions before they even think them up. Analytics are your best friend when it comes to selling yourself as a Modern MSP.
Bundle Managed Services
Your customers likely don't want just help with one thing - they want the whole package. Creating bundles of your various managed services showcases your robust knowledge of the industry. Not just that, but it can help make the idea of hiring an MSP more attainable.
Pursue Recurring Revenue
Focusing on subscription based transactions is a huge asset for you as a Modern MSP. This model means smaller transactions than a one-and-done project, but keeps you with a loyal customer base. It also allows you to better tackle your client's needs overtime.
We've said it many times before, but it's worth saying again: automation is crucial. It's important not just for fulfilling the immediate, time-sucking needs of your clients but also primes them for growth. Automation is the future, so get your customers on board now.
Upsell Relevant Services
"Upsell" is such a dramatic word with some negative connotations. But as a Modern MSP, it's your duty to help your clients utilize the tools that will set them up for successes. Encourage them to take advantage of relevant services for their sake.
The next time someone asks you what it takes to be a Modern MSP, show them this infographic. Keep these thoughts in mind next time you chat with a current or potential customer.