The BitTitan Blog for Service Providers
This is part three of a six-part series on marketing essentials for IT Services Providers. A marketing strategy must constantly evolve and adapt, according to changing market conditions. The outcomes for all different types of business activities should constantly be...
IT services have fallen victim to a never-ending cycle of evolution. What was once the latest trend is now a thing of the past. Technology catalogs have been recycled and discarded in favor of online distribution. Transactional revenue is out, and recurring revenue is...
Think of your top five clients. They don't give you headaches. They pay their bills on time. They are easy to work with. They're even willing to provide client testimonials. They are your best clients for a good reason. Wouldn't it be nice if you could find more...
Integrated cloud services are altering the way businesses consume IT services. This is especially true for enterprises that are opting to build out cloud-as-a-service solutions rather than investing in new physical infrastructure, like data centers. In fact,...
Follow my logic here. A close friend of mine, Bob, is a chef/partner at a very successful chain of three fairly high-end restaurants. He has been in the restaurant business his entire career. For years now, I've sat at the bar of one of his restaurants, chatting about...
For Managed Services Providers, the Internet of Things (IoT) represents an incredible opportunity for expansion and increased profitability. According to The VAR Guy, recent studies predict “IoT technologies will fuel managed services growth of 15.3 percent yearly...
Earlier this week, we gave you a glimpse at how the Twitter verse hilariously reacted to the DDoS hack on October 21st. And while pondering the idea of life without Twitter, Reddit, Netflix, and Spotify may have been entertaining, the event also reinforced the...
A decade ago, marketing was viewed primarily as a cost center whose chief function was to support other groups inside the enterprise, particularly the IT Department. Yesterday’s marketers played a secondary role and merely primed audiences with brand impressions and...
What is recurring revenue? Recurring revenue is the portion of a company's revenue that is highly likely to continue in the future. This revenue is predictable, stable, and can be counted on in the future with a reasonably high degree of certainty. It is revenue that...
Major business changes can be a scary. For small/mid-sized businesses (SMBs), deviating from the status quo can be exceptionally worrisome. This Halloween we wanted to help explain away a few of the things that go bump in the night by addressing some of the top fears...
