The BitTitan Blog for Service Providers
Security Reminders for the Modern MSP Earlier this week, we gave you a glimpse at how the Twitter verse hilariously reacted to the DDoS hack on October 21st. And while pondering the idea of life without Twitter, Reddit, Netflix, and Spotify may have been entertaining,...
Marketing Automation: The New Holy Grail A decade ago, marketing was viewed primarily as a cost center whose chief function was to support other groups inside the enterprise, particularly the IT Department. Yesterday’s marketers played a secondary role and merely...
The Power of Recurring Revenue What is recurring revenue? Recurring revenue is the portion of a company's revenue that is highly likely to continue in the future. This revenue is predictable, stable, and can be counted on in the future with a reasonably high degree of...
SMB Fear of the Cloud Major business changes can be a scary. For small/mid-sized businesses (SMBs), deviating from the status quo can be exceptionally worrisome. This Halloween we wanted to help explain away a few of the things that go bump in the night by addressing...
Account-Based Marketing for ModernMSPs Yesterday, I had a discussion with the Chief Revenue Officer of a modern managed service provider. The company is focused on cloud migration and hybrid cloud for its clients. Its customer segment is companies from 50 to 150...
Simplifying Cloud Adoption: Microsoft's Due Dilligence Checklist Microsoft came to the rescue of companies both big and small last week with the release of its Cloud Services Due Diligence Checklist. While companies have become more aware of the benefits of cloud,...
The Customer Journey for SaaS-Based Organizations There is a question we all need to ask our Business Deployment Manager, Chief Marketing Officer, or a Director of Sales for our SaaS organization: 'How is the Customer going to buy?' rather than, 'How are we going to...
5 Myths About Managed Services and the Cloud Despite its overwhelming popularity, many Managed Services Providers are finding that cloud computing is still being met with incredible resistance. There is a fear of change that is difficult to overcome; much of it stems...
Closing the Gap of the Managed Services Expert The cloud has brought about a new era for selling IT services, and it asks a lot of providers. Say it with me: caveat venditor. Okay, I don’t speak Latin either, but it means “let the seller beware.” Gone are the days...
Getting in the Game: The Transition from VAR to MSP Let’s face it, the VAR life has been a good one. Adding services to hardware and software sales has been a huge money-maker for a long time. So, it’s no surprise that many VARs cringe when people talk about shifting...
